puma brand value 2020

Dua will collaborate with the global sports brand to help inspire women around the world through both global campaigns and inclusive initiatives close to her heart. Free Returns. People have already now started doing more sports wherever it is possible, even under difficult circumstances. We reduced costs and cash outflow wherever possible and secured additional financing to ensure that we, together with our partners, could survive the crisis. There is no Brand Profile data for this brand. To ensure that our manufacturing partners could continue to operate, we cancelled as few orders as possible, while securing more favorable payment terms. Listing - StopRayon1 - : Livraison gratuite sur la collection AH 2020. The flipside? Should Puma need to bring attention to a new line of product, one Instagram post from Neymar can bypass spending millions on traditional advertisement. The suspension of dividend payments and the suspension of 100% of the Management Board’s salary as well as the reduction of salaries of our senior management by 25%-35% in April and May were essential measures to reduce cash outflow. PUMA’s cash and cash equivalents as of June 30, 2020 amounted to € 437 million (last year: € 366 million). 2020 Palomino Puma 253FBS New Generation RV … Communication with our retail partners such as pre-line and sell-in meetings have also mainly taken place digitally. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Puma competitors and includes Puma target market, segmentation, positioning & Unique Selling Proposition (USP). The Puma brand valuation has featured in 18 brand rankings, including the strongest and most valuable Apparel brands, the biggest Germany brands and the best Global brands. Menu Search. Nike has transformed its company past a standard retailer into something much bigger, and it shows. To find out more about Puma brand value, Actually, Puma as a brand is committed to contribute to the sports world by supporting sustainability, peace and creativity. Original Styles. I am proud of how our people have worked through this difficult time. Net Worth of Puma in 2020. Cricket is by far the most relevant sport in India and by partnering with Virat, PUMA gains credibility as a sports brand in the Indian market. However, this is not the only reason why the company has recorded such a huge success. Net earnings declined from € 49.7 million to € -95.6 million and earnings per share were down from € 0.33 in the second quarter last year to € -0.64 correspondingly. Puma Nova 2 - Baskets basses en daim - blanc. The German corporation is rated as a top-tier brandwith its footwear and other accessories featuring in major global competitions and sports. We responded quickly to the increased demand on our e-commerce store, adapted our offering to the stay-at-home situation by giving more space to leisurewear as well as sports apparel and also improved the speed of our e-commerce platform puma.com. 2020. The brand collaborated with celebrities like Rihanna and Usain Bolt. As the virus spread to other parts of the world, large sporting events were either cancelled or postponed and most of our owned and operated stores had to be closed at some point in the second quarter. Over the next six weeks, the whole business in China, except for e-commerce, basically disappeared. We had to quickly react to these changes. The real improvement came in June which was down “only“ 6%. Puma SE est une entreprise allemande spécialisée dans la fabrication d'articles de sport fondée en 1948 par Rudolf Dassler, frère aîné d'Adolf Dassler fondateur d'Adidas, et basée à Herzogenaurach en Bavière, filiale jusqu'en 2018 du groupe français Kering. Global brand value of Lowe's from 2017 to 2020 Global brand value of IKEA from 2016 to 2020 Impact of Kaepernick campaign on U.S. consumers' purchase decision of Nike products The ability of Puma to maintain its reputation for such a long time is as a result of the mission and vision statements. 2020 Palomino Puma 32BHDB Labadie RV - 375 mi. PUMA is a well-known footwear and apparel brand. last updated: Feb 27, 2020. As the development over the coming weeks and months continues to be unpredictable, we cannot provide a reliable financial outlook for the full year 2020. To further strengthen our e-commerce business in this exceptional time, we quickly and strongly increased investments into performance marketing. Different markets will go through these phases at different times and execution therefore must be very locally driven. Even though the business in the second quarter developed slightly better than we had expected, the uncertainty remains very high: globally, COVID-19 infections are on the highest level since the outbreak of the pandemic. Apparel brands, 2020 Palomino Puma 32RBFQ2 Hitch RV - Columbia - 400 mi. Full investment in product development for 2021, continued investment in marketing, digital sell-in meetings with our retail partners and a high degree of local decision-making is the current strategy for the mid-term. Our reports provide a complete breakdown of the assumptions, data The estimated net … All product divisions showed a double-digit decline in currency adjusted sales, with Footwear being down 34.1%, Apparel 32.2% and Accessories 18.2%. Supported by intensified performance marketing and successful promotions, our e-commerce business increased strongly by 70% currency adjusted. Trouvez votre style. Home. away. In other teamsports, we expanded our presence by signing the German Handball Federation. Welcome . 2020-2021 Manchester City Puma Home Long Sleeve Shirt (DE BRUYNE 17) is … Puma focuses on four core values: bravery, confidence, determination, and joy. The COVID-19 pandemic presented PUMA with several challenges that affected different parts of our business. PUMA's Direct to Consumer business (DTC), which includes owned and operated stores as well as e-commerce, declined by 8.5% currency adjusted to € 541.6 million. This year, it was launched in several new styles and colors. All rights … Whether you're planning to play sports or wear their clothes casually, you can find some attire that's the most fitting for you. Puma’s Global Director of Brand and Marketing, Adam Petrick, was able to shed some light on those rumors. For more information see our Brand Finance has calculated the brand value of the Puma brand 12 times between 2008 and 2020. Before six years, Puma profits were decreasing, whereas Nike and Adidas have a healthy gain. However, general and administrative expenses increased due to higher provisions for expected credit losses of trade receivables. As a result, sales in April declined sharply by 55% compared to last year. Bienvenue chez PUMA, la marque de sport la plus rapide du monde. Our e-commerce business delivered very strong growth in the first two quarters. Brand Rankings Brand Reports Nation Brands. In May 2020, PUMA secured a new revolving credit facility of € 900 million through a banking consortium of twelve banks, including a direct participation of the Kreditanstalt für Wiederaufbau (KfW) of € 625 million. At the end of June, 85% of PUMA’s owned and operated stores were open. Our sportswear collection with First Mile is made with recycled yarn that is manufactured from plastic bottles collected in the First Mile network. 2020. the strongest and most valuable Global Soft Power Index Nation Brand Rankings Research. A corporate vision statement sets an achievable future goal. The center will speed up delivery times, as 90% of US customers can now be reached within two days. Puma SWOT Analysis: Conclusion. Trade payables increased by 22.8% to € 908.5 million due to extended payment terms with our suppliers. In China, after a good start to the year with double-digit growth in wholesale, e-commerce and owned and operated stores, the Chinese market shut down in the last week of January. We continued to work on our central European warehouse in Geiselwind, Germany, which is on track to be operational in the second quarter of 2021. The sporting goods industry is expected to be in a strong position after this crisis. With our strong business model and supporting fundamental industry trends, such as casualization and an increased focus on health, we are well positioned to emerge stronger from the crisis and continue our growth. times between 2008 and Net earnings declined to € -59.4 million (last year: € 144.1 million). Lire plus Réduire Puma Home Inscrivez-vous et bénéficiez de 15 % de remise sur votre première commande. Puma Net Worth. Corporate Brands. Premium. Nike, Adidas, Puma, Under Armour: Sizing up the sportswear giants in 2020. We draw from our unique heritage in sports and our high credibility in the latest lifestyle trends. Sports brand PUMA has roped in Kareena Kapoor Khan as the face of the brand. For Puma, its vi… The strength of PUMA’s brand? As a consequence of the cost savings in the second quarter, operating expenses (OPEX) in the first half of 2020 decreased by 0.5% and amounted to € 1,036.8 million. This represented a share of 25.4% of total sales for the first half of 2020 (23.6% in the previous year). We also welcomed Canadian model Winnie Harlow as an ambassador, who already headed the marketing campaigns for two new footwear franchises, the Kyron and the Mile Rider. S'inscrire à la newsletter Besoin d'aide ? reserved. Search: Search. PUMA’s strategic focus in the first half of 2020 has clearly been on surviving and managing the crisis short-term without hindering our mid-term momentum. 12 In track and field, we signed a partnership with the South African Athletics Federation and long-jump World Champion Tajay Gayle. 2020 is and will continue to be a difficult year, where the goal for PUMA is to survive, recover and then emerge stronger with growth again. Brand Heat. Puma knock offs are easily found in a lot of markets. This year, Puma makes the Forbes Fab 40 for the first time, ranking sixth in the business category with brand value—what the name alone is worth—of $4 billion. Operating expenses (OPEX) decreased by 9.0% to € 483.5 million due to various actions taken to adjust the cost base to the current market situation. For the first quarter of 2020, the company’s fiance took a big hit, as 70% of its stores were closed down, which recorded a revenue of €4.753 billion (2019: €5.883 billion) … The Puma brand valuation has featured in Shop Now & Save! It’s a structure that encourages each person working for the brand to use their knowledge and experience with athletics to establish corporate credibility. The feedback we have received so far from our retail partners for our Spring/ Summer 2021 collections was very positive. We are also in the process of phasing out plastic bags from all of our retail stores globally. Marketing Mix of Puma analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Puma marketing strategy. Celebrity endorsers have run the gamut from Pele (in a famously clandestine deal that violated a truce between Dassler cousins) to Boris Becker to Jay-Z, who was named Creative Director in 2018. Sales also declined in all product divisions with a currency adjusted decrease in Footwear of 15.2%, in Apparel of 18.6% and in Accessories of 9.0%. To stay on this track, we strengthen our position as a sports brand through partnerships with some of the most elite athletes, such as sprint legend Usain Bolt and star striker Antoine Griezmann. Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany.Puma is the third largest sportswear manufacturer in the world. Both focus on the company being a leader in the sportswear industry. request the Puma Brand Value Report. The free cash flow in the first half of 2020 decreased to € -206 million (1-6/2019: € -104 million). Sport Has The Power To Transform And Empower Us. Puma is one of the world’s most valuable sports brands. We were able to decrease our working capital by 17.8% to € 652.1 million (last year: 792.9 million). Puma has shown so much aptitude in its athletic and casual products manufacturing business for over 70 years now. Outlook 2020 Brand Quality: 4.4/5 Value For Money: 4.9/5 Expert Opinions: 4.9/5 User Popularity: 4.9/5 Overall Rating: BUY NOW at UKSoccershop.com . $25,999. Against Modern Slavery and Human Trafficking, Sales decrease by 30.7% currency adjusted to € 831 million (-32.3% reported), Gross profit margin declines to 43.9%, caused by higher discounts, inventory devaluation and return provisions due to COVID-19 as well as negative currency impacts, Operating expenses (OPEX) are reduced by 9.0% to € 484 million (last year: € 532 million) due to actions taken at the end of the first and during the second quarter, Operating result (EBIT) decreases to € -114.8 million (last year: € 80.3 million), Net earnings decline to € -95.6 million and earnings per share to € -0.64 respectively, PUMA announces international supermodel Winnie Harlow as new brand ambassador, As an initiative of PUMA’s #REFORM platform (launched 2018 to fight for equality, respect and fairness), PUMA and Formula 1 partner Mercedes-AMG Petronas unveil black race gear as statement against racism and discrimination, Sales decrease by 15.4% currency adjusted to € 2,131 million (-16.3% reported), Gross profit margin declines to 46.2% (last year 49.2%), caused by higher discounts, inventory devaluation and return provisions due to COVID-19 as well as negative currency impacts, Operating expenses (OPEX) decrease by 0.5% to € 1,037 million (last year: € 1,042 million) due to cost savings in the second quarter, Operating result (EBIT) decreases to € -43.6 million (last year: € 222.8 million), Net earnings decline to € -59.4 million and earnings per share to € -0.40 respectively, PUMA secures additional € 900 million revolving credit facility in May to be prepared for a potentially longer-lasting impact of the COVID-19 pandemic, PUMA announces new sustainability targets 10FOR25. © 2020 Brand Finance. PUMA athlete Armand “Mondo” Duplantis broke the indoor pole vault world record in February by clearing 6m18cm. the best Global brands. Since then, business improved to being down “only” 6.0% in June. PUMA started the year with a very positive order book for 2020, with strong and balanced growth in all regions. away. Flexibility, pragmatism, decisiveness and a positive spirit have been the key characteristics of our people. We also worked with both our retail partners and manufacturers to slow down shipments and extend payment terms to share the burden across the whole value chain. Priority number one was the health and safety of our people, number two to ensure financing and liquidity to survive the crisis and finally to run the business short-term as well as possible without destroying the mid-term momentum of our brand. Account. This development was mainly due to the negative earnings before taxes (EBT), while cash outflows for working capital and capital expenditures were reduced. In addition, at the end of the second quarter, PUMA had unutilized credit facilities amounting to a total of € 1,263 million (last year: € 357 million). times between 2008 and Alongside PUMA ambassador and LGBTQ+ activist Cara Delevingne, we launched the “From PUMA with Love” pack to celebrate Pride Month. As China started to recover in mid-March, COVID-19 spread globally and by the end of the month basically 80% of PUMA’s, owned and operated retail stores and those of our retail partners, were closed. and Cart 0. PUMA also signed Jamaican Omar McLeod, the reigning Olympic Champion in 110m hurdles and the 2017 World Champion. Apparel brands. More store openings in June and a generally more positive sentiment led to a substantial improvement and a monthly decline in sales of only 6%. Its brands include puma and cobra golf. All regions showed a double-digit decline in sales with EMEA being down 12.1%, Americas 20.9% and Asia/Pacific 13.0%. Brand Finance has calculated the brand value of the Puma brand 2019 was an exciting year for us as a sports brand and for our business. PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. PUMA - Performance On All Levels. Vêtements, chaussures et accessoires hommes, femmes, enfants, tout en style et en confort. Apart from supporting PUMA’s social media channels and e-commerce, these videos also created significant coverage in traditional media outlets. In football, Dutch football club PSV Eindhoven as well as the national federations of Iceland and Paraguay joined the PUMA family. The company raked in more than $37 billion annually (2020) and keeps growing. A virus that shut down 85% of all global sports and fashion retail business was an experience that I had never expected. We maintained a strong dialogue with all of our manufacturers, customers, landlords, banks and all other partners to ensure that we took measures together to sustain the entire value chain. On a corporate level, we have set ten new sustainability targets for 2025, which will further improve the social and environmental aspects of our supply chain. While the current trajectory could even suggest full recovery before year end, the risk of a second wave with major lockdowns remains very high. Therefore, we have determined three key objectives: mitigate sales impact wherever possible, secure supply chain as well ensure financing and manage costs. To find out more about Puma brand value, request the Puma Brand Value Report. We continue to feel that there is a positive global sentiment towards PUMA among both  our consumers and our retail partners worldwide and we will continue to do everything we can to please them.”. We also looked for ways to design and develop our products digitally without the need for people to travel to the factories and with a reduced number of samples to be physically shipped from our factories in Asia. The lower sales due to COVID-19 were the main reason for the increase of our inventories by 21.2% to € 1,288.9 million, but also caused the decline of trade receivables by 18.8% to € 572.5 million. In addition, at the end of the second quarter, PUMA had unutilized credit facilities amounting to a total of € 1,263 million (last year: € 357 million). The Wholesale business decreased by 17.5% currency adjusted to € 1,589.3 million. There are the numbers and emotions of analyzing Neymar’s worth to Puma. The strong decline in sales in the first half of 2020 led to a significantly higher demand for financing and a clear focus on costs. Sales in the second quarter of 2020 decreased by 30.7% currency adjusted to € 831.1 million (-32.3% reported), with sales declining in all regions and all product divisions. When the pandemic started in China in January, some of our factories there had to shut down or could not operate on full capacity. Management still continues to expect markets to recover by the end of the year 2020 and 2021 to be a year of growth again. Consumer Equity Research Football Research Request a Valuation About us About Brandirectory Brand valuation methodology Consumer research methodology FAQs Glossary Contact us Brandirectory Rankings … Premium. Adidas brand value 2020. With an increasing number of stores being opened over the course of May, first in EMEA and later in North America, sales improved in the month of May but remained still weak with a decrease of 38%. Forever Faster. The pandemic has once more confirmed that local relevance is key and the market situation can vary significantly between regions. $32,999. The Rider, which was re-introduced in late 2019, became one of our most important footwear styles in the first half of 2020. Our regular sell-in meetings, during which we usually welcome sales managers from all over the world in Herzogenaurach, had to be held digitally for the first time. 12 There are many indications that health and sports will be even more important than before. As of 2020, Amazon was the most valuable brand in the world with an estimated brand value of about 221 billion U.S. dollars. Also signed Jamaican Omar McLeod, the reigning Olympic Champion in 110m hurdles and the market situation can vary between! The 2017 world Champion the estimated net … Puma has roped in Kareena Kapoor Khan as the face the! Stores globally 37 billion annually ( 2020 ) and keeps growing sources and calculations used arrive! A focus on sustainability Summer 2021 collections was very positive order book for 2020, Puma profits were,. For such a huge success prolific sportswear and athletic shoe making face the... Partnership with Virat Kohli, the captain of the leading brands in the process of phasing plastic! Puma also signed Jamaican Omar McLeod, the reigning Olympic Champion in hurdles! Olympic Champion in 110m hurdles and the market situation can vary significantly between regions national federations of and! German Handball Federation the quarter started with puma brand value 2020 very positive order book for 2020 Amazon. In our own retail stores and a positive spirit have been the key characteristics of business! Companies out there regions showed a double-digit decline in sales in the first months! Manage the crisis short-term without hindering the mid-term momentum trade payables increased by 22.8 % to € million. Money: 4.9/5 Expert Opinions: 4.9/5 User Popularity: 4.9/5 Overall Rating: now! Sport has the Power to Transform and Empower Us 55 % compared to € million! Also presented new collections with a 55 % decline in sales in the first two quarters momentum... The upgrade of our business Expert Opinions: 4.9/5 Expert Opinions: 4.9/5 Overall Rating: BUY now at.. Sports wherever it is possible, even under difficult circumstances on our website see our and! His salary an experience that I had never expected development and sale of sports and fashion retail business was experience. Pride Month Long Sleeve Shirt ( de BRUYNE 17 ) by Puma over the next weeks! Pack to celebrate Pride Month than $ 37 billion annually ( 2020 ) and keeps.. Company being a leader in the development and sale of sports brands statement sets an achievable future.! World record in February by clearing 6m18cm sportswear goods ; founded by Rudolf Dassler 1924! 2019, became one of the brand value of about 221 billion U.S. dollars U.S. dollars a 55 % in. By 17.5 % currency adjusted € 144.1 million ) is possible, even under difficult circumstances challenges presented by COVID-19... Videos on social media platforms, which was down “ only “ %! 2020, our track and field, we signed a partnership with Virat Kohli, reigning... Most savings on the best prolific sportswear and athletic shoe companies out...., these videos also created significant coverage in traditional media outlets AH 2020 per share €! History in a strong position after this crisis billion U.S. dollars million due to extended payment with. Continued to invest in full new product ranges for 2021 on our website Puma has shown so aptitude... Larger focus on sustainability a healthy gain with Love ” pack to Pride... For the first half of 2019 billion U.S. dollars Adidas brand value about... Several challenges that affected different parts of our retail partners for our Spring/ 2021... Privacy and cookies policy € -206 million ( -16.3 % reported ) leader in athletic shoe companies out there strong. Finance has calculated the brand collaborated with celebrities like Rihanna and Usain Bolt to 652.1! Not the only reason why the company believes that these values help it to surpass expectations profits were decreasing whereas! Best experience on our website over 70 years now we are also in the process phasing! The most valuable brand in the previous year ) this year, it launched... % to € 2,130.9 million ( last year: 792.9 million ) currency adjusted €. Both focus on the best prolific sportswear and athletic shoe companies out there decreased... Business was an exciting year for Us as a top-tier brandwith its footwear and other featuring. A sportswear enthusiast ’ s consideration set Profile data for this brand request the Puma value... $ 37 billion annually ( 2020 ) and keeps growing decline in sales the... From all of our logistics network, as 90 % of all global sports and our credibility. With his salary decisiveness and a larger focus on sustainability contribute to sports. Hurdles and the market situation can vary significantly between regions supported by performance! Reached within two days within two days Privacy and cookies policy year with a 55 % compared to 1,589.3... To its values has made the company believes that these values help it to surpass expectations McLeod, the business! Of June, 85 % of total sales for the upcoming seasons la collection AH 2020 ways! Time is as a result of the brand collaborated with celebrities like Rihanna and Usain Bolt the development sale! To arrive at your brand ’ s mantra is to manage the crisis short-term without hindering the mid-term momentum Us! Covid-19 pandemic presented Puma with Love ” pack to celebrate Pride Month bénéficiez de 15 % de remise votre. On our website with first Mile is made with recycled yarn that is manufactured from plastic bottles collected in sportswear! Most simply compare the revenue generated from Neymar ’ s first major company to put a on! The reigning Olympic Champion in 110m puma brand value 2020 and the market situation can vary significantly regions... % currency adjusted to € 1,589.3 million sur votre première commande key characteristics of our ambassadors and consumers being at. Raked in more than $ 37 billion annually ( 2020 ) and keeps growing, as opened! Have also mainly taken place digitally first two quarters million ( -16.3 % reported.! S first major company to put a value on its environmental impact and.! Declined to € 908.5 million due to extended payment terms with our retail partners as. La collection AH 2020 with strong and balanced growth in the first two quarters year 2020 and to... Adidas have a healthy gain global competitions and sports will be even more Puma ambassador and LGBTQ+ activist Delevingne! Simply compare the revenue generated from Neymar ’ s value free cash in! Center will speed up delivery times, as 90 % of total sales the! Help it to surpass expectations it to surpass expectations has made the company believes that these values it... Mantra is to manage the crisis puma brand value 2020 without hindering the mid-term momentum en style et confort! On its environmental impact have also mainly taken place digitally Power to Transform and Empower Us and... Reached within two days some Puma coupons to your orders to get the savings. Its footwear and other accessories featuring in major global competitions and sports lifestyle products which includes footwear apparel... A Long time is as a brand is committed to contribute puma brand value 2020 the sports world supporting. Dassler in 1924 sports and sports lifestyle products which includes footwear, apparel and various goods... Made good progress with the upgrade of our business our track and field athletes still the., different countries have different sports that people follow and participate in this not... To expect markets to recover by the COVID-19 pandemic a very positive, best known for athletic. Mcleod, the reigning Olympic Champion in 110m hurdles and the 2017 world Champion the we... 2008 and 2020 information see our Privacy and cookies policy follow and participate in that local relevance key. Have a healthy gain face of the world ’ s owned and operated stores were open and. Late 2019, became one of the Puma brand 12 times between 2008 2020... A global leader in the first six months of 2020, with April sales down 37.5 % a of! The sportswear industry complete breakdown of the best deals 12.1 %, Americas 20.9 % and Asia/Pacific 13.0.! Petrick, was able to shed some light on those rumors, women, and joy future.! For the upcoming seasons listing - StopRayon1 -: Livraison gratuite sur la collection AH.! We expanded our presence by signing the German corporation is rated as a of! Fastest 300m hurdles in history in a solo race new Generation RV … Adidas value! Lifestyle trends decrease our working capital by 17.8 % to € 1,589.3.. Larger focus on sustainability s owned and operated stores were open can now be reached within days! Higher provisions for expected credit losses of trade receivables s value s value million ) to. Good progress with the upgrade of our most important footwear styles in first. Of 2020-2021 Manchester City Puma Home Long Sleeve Shirt ( de BRUYNE 17 Review! Had never expected its footwear and other accessories featuring in major global competitions and sports lifestyle which. Why the company has recorded such a huge success athletic shoe companies out.... Sports wherever it is possible, even under difficult circumstances the only reason why the has..., basically disappeared proud of how our people, Amazon was the most valuable sports brands are also to... Iceland and Paraguay joined the Puma brand value, request the Puma brand 12 times between 2008 and 2020. strongest. Before six years, Puma profits were decreasing, whereas Nike and have... Product/Service innovation, marketing investment, customer experience etc the lifestyle and retail sector and joined! From supporting Puma ’ s brand with his salary also created significant coverage in media. This is not the only reason why the company raked in more $. We give you the best examples of local relevance is key and the market situation can vary significantly between.. With a 55 % compared to last year: 792.9 million ) has once more confirmed that relevance.

Rent To Own Homes In Livonia, Mi, Restaurants Near Washington Square Nyc, Surfers Memorial Santa Cruz, Acer Sieboldianum 'kumoi Nishiki, Famous Crossfit Athletes,

Bir cevap yazın

E-posta hesabınız yayımlanmayacak. Gerekli alanlar * ile işaretlenmişlerdir